| Ad Unit: |
Banner |
| Dimensions: |
468w x 60h |
| Maximum File Size: |
25k |
| File Format: |
GIF, JPEG, HTML, JAVA, Flash |
| Placement: |
Top |
| Open Rate |
3 Month |
6 Month |
12 Month |
| TBA |
TBA |
TBA |
TBA |
| Ad Unit: |
Content Box / MPU |
| Dimensions: |
300w x 250h |
| Maximum File Size: |
25k |
| File Format: |
GIF, JPEG, HTML, JAVA, Flash |
| Placement: |
Middle-Right |
| Open Rate |
3 Month |
6 Month |
12 Month |
| TBA |
TBA |
TBA |
TBA |
| Ad Unit: |
Skyscraper |
| Dimensions: |
120w x 600h |
| Maximum File Size: |
25k |
| File Format: |
GIF, JPEG, HTML, JAVA, Flash |
| Placement: |
Right |
| Open Rate |
3 Month |
6 Month |
12 Month |
| TBA |
TBA |
TBA |
TBA |
| Ad Unit: |
Expanding Banner
Demo |
| Dimensions: |
468w x 60h
Expanding too
468w x 120h
Expand = Down |
| Maximum File Size: |
25k |
| File Format: |
GIF, JPEG, HTML, JAVA, Flash |
| Placement: |
Top Banner Spot |
| Open Rate |
3 Month |
6 Month |
12 Month |
| TBA |
TBA |
TBA |
TBA |
| Ad Unit: |
Expanding MPU
Demo |
| Dimensions: |
300w x 250h
Expanding up too
600w x 500h
Expand = Up |
| Maximum File Size: |
25k |
| File Format: |
GIF, JPEG, HTML, JAVA, Flash |
| Placement: |
Top Banner Spot |
| Open Rate |
3 Month |
6 Month |
12 Month |
| TBA |
TBA |
TBA |
TBA |
| Ad Unit: |
Floating Ad
Demo |
| Dimensions: |
150w x 150h |
| Maximum File Size: |
25k |
| File Format: |
GIF, JPEG, HTML, JAVA, Flash |
| Placement: |
Floating Top-Right |
| Open Rate |
3 Month |
6 Month |
12 Month |
| TBA |
TBA |
TBA |
TBA |
| Ad Unit: |
Page Peeler
Demo |
| Dimensions: |
100w x 100h thumb
500w x 500h Peeled image |
| Maximum File Size: |
25k |
| File Format: |
GIF, JPEG, HTML, JAVA, Flash |
| Placement: |
Top Right Corner Of Page |
| Open Rate |
3 Month |
6 Month |
12 Month |
| TBA |
TBA |
TBA |
TBA |
| Ad Unit: |
Pop Under - Pop Over
Demo Pop Over / Demo Pop under |
| Dimensions: |
300w x 250h |
| Maximum File Size: |
25k |
| File Format: |
GIF, JPEG, HTML, JAVA, Flash |
| Placement: |
Over or Under Page |
| Open Rate |
3 Month |
6 Month |
12 Month |
| TBA |
TBA |
TBA |
TBA |
| Design Guidelines and Deadlines |
| Ad Creative Turnaround Time |
New Campaigns: Creative must be received at least 2 business
days before scheduled start date. Additional time may be required
for multiple ads.
Revisions: 1 business day.
Rich Media: Creative must be received 1 week ahead of launch
date to allow for production, testing and quality assurance.
Client Supplied Creative
In cases of client supplied creative, we accept GIF, JPEG, HTML,
Flash and Java files as well as third party tags.
Online: Supplied URL of clients Web site and any URLs known for
images or FTP.
|
| Online Advertising Terms |
| Ad Impression |
Counted when a web page that contains
an ad fully loads in a user’s browser. |
| Ad Unit |
A way to classify the different types of ads.
Internet ad units include banners, buttons, etc. |
| Banner |
An online advertisement in the form of a graphical
image. |
| Browser |
A program that allows a user to access
documents on the World Wide Web (i.e. Internet Explorer). |
| CPM |
Cost per thousand: the price paid for 1,000 ad
impressions. |
| Frequency |
The number of times an ad is delivered to the
same visitor in a singe session or time period. |
| GIF |
Stands for Graphic Interchange Format. It is the most
common image file format on the internet. |
| JPEG/JPG |
A graphics fi le format, similar to GIF, but with one
difference - there can be no animation. |
| Java |
A programming language used for ads that support
enhanced features such as animation. |
| Pop-Under |
An ad that appears in a separate window
behind the content already displayed. |
| Page View |
A page view is counted when a web page fully
loads in a user’s browser. |
| Run of Category |
Ad delivery option that allows
advertisers to target an ad to a specific content area. |
| ROS |
Ad delivery option that allows advertisers to
run an ad throughout a site, without targeting. |
| Traffic |
The number of people who come to a website.
Measured in page views and unique visitors. |
Banner
468 pixels wide x 60 pixels high
MPU/Content box
300 pixels wide x 250 pixels high
|
Skyscraper
120 pixels wide x 600 pixels high
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