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Streaming service Viu now has an average of 4-million customers using its platform each month in SA. The company’s growth in SA’s competitive market is the focus of this edition of the Business Day Spotlight.
Our host Mudiwa Gavaza is joined by Rohit D’silva, chief business officer for the Middle East and SA at Viu.
Viu, which has been present in SA since the third quarter of 2019, is a Hong Kong-based over-the-top video streaming company that started in 2015. Its owners include PCCW Media Group, France’s Canal+ and Vivendi.
The company entered the SA market, dominated by Africa’s largest pay TV provider MultiChoice, with a combination of local dramas and soapies, Korean content — which is growing in popularity globally — and Turkish content, together with more traditional international content from Hollywood.
Topics of discussion include: Viu’s business model; the company’s performance since launching in SA; current trends in online video streaming; the value of local content; and an outlook for the sector.
Business Day Spotlight is a TimesLIVE Production.
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