CompaniesPREMIUM

Market punishes Woolworths’ mixed performance

While the food division delivers double-digit growth the overall picture is one of uneven execution

The Woolworths Food store at Lynnwood Bridge in Pretoria. Picture: FREDDY MAVUNDA
The Woolworths Food store at Lynnwood Bridge in Pretoria. Picture: FREDDY MAVUNDA

The Woolworths share price has tumbled more than 21% over the past six months.

While parts of the business, particularly its food division, continue to perform strongly, the overall picture is one of uneven execution.

The company is feeling the effects of a tough operating environment across its two main markets, SA and Australia, alongside internal pressures from a business in transition.

Locally, the food division continues to deliver double-digit growth, gaining market share and growing its online presence. But elsewhere, it is less convincing.

The fashion division has struggled with product availability issues and transformation costs, while in Australia, the profitability of the once promising Country Road Group has collapsed under weak consumer demand and the operational fallout of the David Jones disposal.

Interim results released earlier this year confirmed the strain. Even with solid top-line growth, group profits fell and margins came under renewed pressure.

According to MP9 Asset Management chief investment officer Aheesh Singh the company’s position reflects a combination of strategic growing pains and sector-wide pressure.

He said Woolworths’ declining margins and earnings highlight profitability challenges in parts of its business.

“Performance in Australia, at Country Road Group(CRG), weighed on the group, affected by softer consumer demand, lower footfall in stores, and the operational shift after the sale of David Jones. The group has since lowered its medium-term ebit (earnings before interest and taxes) margin expectations for CRG from more than 12% to above 10%,” he said.

In SA, Singh pointed to headwinds in the fashion, beauty & home segment due to port congestion and product delays.

“Woolworths acknowledged the need to improve supply chain agility and product availability. The group is also in a significant investment phase, with over R10bn earmarked over three years. While these are expected to support long-term growth, they are currently weighing on short-term earnings,” Singh said.

“It is also important to consider the broader consumer backdrop. In the SA context, household spending remains under pressure.”

Digital sales

There are green shoots. Woolworths Food continues to be a strength, with growing digital sales and a strong in-store proposition. The company has outlined a plan to expand into new formats and improve the performance of underperforming divisions.

“Management has outlined steps to enhance long-term growth, including further rollout of vertical integration technology what Woolworths calls value chain transformation investment in new store formats such as WEdit and stand-alone beauty outlets, and plans to lift CRG’s profitability,” Singh said.

“While the near-term environment remains tough, consistent delivery on its strategic goals could help rebuild investor confidence over time.”

For now, investors appear to be taking a wait-and-see approach. The stock remains under pressure and the group is being judged not just on results, but on whether it can deliver a more balanced and resilient business across all its segments.

goban@businesslive.co.za

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