Cisco’s strategy of pushing growth through its partner network is the focus of this edition of Business Day Spotlight.
Host Mudiwa Gavaza is joined by a team from Cisco: Jose van Dijk, vice-president of EMEA partner sales & routes to market; and Hayward Rose, partner channel lead for Sub-Saharan Africa.
Valued at about $236bn, Cisco at 40-years-old is one of the world’s largest technology companies. It manufactures and sells networking hardware, telecommunications equipment and other products.
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Channel partners are business that provide services or sell products on behalf of a software, hardware, networking or cloud services vendor. Like a number of global technology vendors, Cisco does not deal directly with its end users.
A 27-year Cisco veteran, Van Dijk explains how the group has used its network of more than 60,000 channel partners to grow its business. The company derives about 85% of its revenue through its partner network.
She says certification and training of partners remains a key element to ensuring consistent service delivery across various markets.
Rose outlines how the group is using the strategy in SA and the broader African continent.
Cisco is also a key player in SA’s managed services market, which is projected to grow from $1.44bn (R26.6bn) in 2023 to $2.06bn by 2032, according to data from Credence Research.
Market growth is fuelled by an increasing demand for cost-effective IT solutions and a rise in cyberthreats.
Topics of discussion include: Cisco’s partner network strategy; the size and scope of the network; its strategy in Africa, Middle East and Europe; training programmes; and trends in the sector.
Business Day Spotlight is a MultimediaLIVE Production.
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