It’s only a matter of time before artificial intelligence (AI) is selling cars as effectively as a human salesperson, and it could happen as soon as 2025.
So says Johan Sundstrand, CEO of Swedish tech company Phyron, adding that the speed at which self-learning software is developing and being embraced by retailers means that a fully competent AI-powered sales bot is as close as 18 months away.
Phyron says it has updated its AI-powered videos with fully automated voice-over, initially available in more than 22 languages with options for four male and four female voices in each language. Every characteristic of the voice-over can be adjusted, including the pitch, tone, speed, voice equaliser and the music gain.
“We know the automotive retail market is more competitive now than ever before. In this environment, anything that gives your business a competitive edge and increases efficiency should be welcomed. AI-powered videos have proven to sell cars three to five days faster, and the addition of AI-powered voice-over will only increase impact and efficiency,” says Sundstrand.
“It’s only a matter of time before the technology advances to a point where the likes of ChatGPT can get very close to how a salesperson sells cars offline. We think this could be as soon as 2025 based on the current speed of AI development and adoption,” adds Sundstrand.
Dealers looking to sell more vehicles faster can leverage the power of AI and take full control of the custom templates at a customer, campaign or product level. Every variable in the data feed can be used to make an engaging voice-over to accompany the video including the intro, outros, the “why us” and the crucial call-to-action sections.
Generative AI has been specially trained and fine-tuned for the automotive retail sector to produce bespoke manuscripts on a vehicle’s key attributes, says Phyron. AI can produce the voice-over from existing car ads, marketplace and technical data. It works with any input, from five to 5,000 words and can write the manuscript from the OEM copy, the dealers’ website or predefined templates.
Not only do automated videos save retailers huge amounts of time and money on video production, especially as there is no need for a salesperson to video any cars on site or prepare a script of key features, they ensure premium quality films of every single car in a firm’s inventory has an engaging video ad attached to it in minutes, says Phyron.
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