Cadillac’s arrival in Formula 1 next year as an 11th team will bring added financial value with new partners and more fan engagement rather than diluting resources, according to McLaren’s US CEO Zak Brown.
The General Motors-backed team have taken staff from rival outfits, their European headquarters at Silverstone being close to other factories, and are competing for sponsorship.
However, Brown, whose team is dominating this year's championship after winning the 2024 constructors' title, saw no reason to fear a dilution of resources.
“I think on employees they are definitely going to take a lot more than they give, which is fine,” he said at last weekend’s Hungarian Grand Prix.
“My general view is if someone wants to work for a rival team then shame on me. For sponsors, I think they'll bring more new to the table than take.”
Brown expected Cadillac to bring more competition eventually, though they faced a tough challenge as newcomers, and more fans to a series that has three US rounds and a growing audience in the US.
“Will we get a better US TV deal, more American presence? I think their sponsors and Cadillac will spend money in the sport and the teams get a percentage of that so I see them as a value add to the sport,” he added.
“I’m not worried about some of the short term-ness of they are going to take an employee here or there or poach a sponsor here or there. I think the contribution will be bigger than that.”
Cadillac secured approval of their bid in March after a 764-day entry process and initial opposition from Formula One and the other 10 teams wary of a potential reduction in the share of revenues.
The team are also backed by TWG Global, whose CEO Mark Walter has an estimated net worth of $12.5bn (R223bn), according to the Bloomberg Billionaires Index.
The first new team since US-owned Haas debuted in 2016 said in July they were two thirds of the way towards a targeted headcount of 600 by next season and no longer the smallest outfit.
Reuters
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