CareersPREMIUM

How to... succeed as an older entrepreneur

Surround yourself with experienced mentors who have survived both success and failure

Picture: 123RF/LANGSTRUP
Picture: 123RF/LANGSTRUP

Maturity, great life experience and better people skills help to make middle-aged entrepreneurs more successful than their younger counterparts, says Eugene Beetge, co-founder of Grey Incubator.

“In most cases, even if they were previously employed and are not career entrepreneurs, they have contact networks, resources and a stronger drive to succeed due to their life responsibilities,” Beetge says.

He has the following advice for mature entrepreneurs:

  •  Believe in yourself. “Due to our upbringing, earlier lifestyle, educational and environment, people simply do not realise their own potential.” 
  • Be your own cheerleader. “Learn how to motivate yourself, allow yourself to dream and imagine a future that you really want, both in terms of financial freedom and freedom in your lifestyle.”
  • Surround yourself with experienced mentors who have survived both success and failure. If you assemble a group of mentors who have years of experience in a many different areas, then they will be able to offer useful guidance on how to make your enterprise work.
  • You need hard (technical) and soft (people) skills to be an entrepreneur. “Never stop learning. Soft skills include the ability to survive and thrive among the inevitable stresses of being a business owner; while hard skills will give you the confidence to solve real-world problems that you are bound to face.” 

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