The advent of tech solutions like ChatGPT and other artificial intelligence (AI) platforms has many people concerned about the role of humans at work.
This is the view of Lyndy van den Barselaar, the MD of ManpowerGroup South Africa. “While technology changes traditional roles, human input remains essential for success. Even as technology plays an increasingly important role in daily operations, it is the unique abilities and insights of individuals that drive innovation and propel businesses forward.”
She advises:
- Organisations are battling to find skilled professionals, which means having both the relevant technical expertise and soft skills can increase your chance of finding and keeping work;
- As the demands of work change, employers value different things — experience, the ability to adapt and resilience are highly sought-after attributes in 2024;
- Companies are also becoming more aware of the important role employee wellbeing and professional development play in productivity; and
- Despite the fears of a robot-run future, the view is mostly that technology will complement rather than replace human capabilities.






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