For many companies, e-learning is for onboarding sessions, product training and compliance, but the training can also help to retain these crucial employees.
“Look at any sales professional’s CV and you’ll notice how often they change jobs. Global studies show that sales professional turnover is three times higher than all other jobs. [This is] not always because of unmet sales targets but also from burnout and disengagement. Even the most experienced sales professionals and partner resellers need ongoing training to improve engagement, productivity, performance, and revenue,” says Michael Gullan, CEO of G&G Advocacy, an eLearning consultancy.
He advises:
- Working in sales is rewarding, but can also be very taxing on employees, with burnout common among sales professionals, which can have a devastating effect on performance;
- Training and opportunities for advancement can help to make sales professionals feel more optimistic and valued;
- No matter how experienced new recruits may be, onboarding is always necessary to ensure they know how the organisation works and what is expected of them;
- Soft skills training will ensure that your customers receive polite, prompt and personalised experiences; and
- Experienced salespeople also need to learn and improve their skills.
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