CareersPREMIUM

How to ... run a human-focused bursary programme

The financial help bursaries offer can open doors for young people and set them on a path to success, but sometimes students need more than money to achieve their dreams.

When students have a positive bursary experience, they are more likely to reach out and support other young people, so the programme’s impact is felt far beyond individual recipients, says engineering student and Steinmüller Africa bursary recipient Londiwe Maseko. Stock photo.
When students have a positive bursary experience, they are more likely to reach out and support other young people, so the programme’s impact is felt far beyond individual recipients, says engineering student and Steinmüller Africa bursary recipient Londiwe Maseko. Stock photo. (123RF)

The financial help bursaries offer can open doors for young people and set them on a path to success, but sometimes students need more than money to achieve their dreams.

Engineering student and Steinmüller Africa bursary recipient Londiwe Maseko found that human connection can make a big difference. She says the company did not give up on her, even “when I gave up on myself” and she received the support she needed to carry her through two failed academic years and a traumatic accident involving a delivery bike. 

Makseko advises:

  • Many bursary programmes cover tuition fees only, but most recipients also need help with textbooks, a laptop, outings, holiday work opportunities, and even counselling services and regular check-ins;
  • Regular calls to recipients can help them overcome any academic or personal challenges that could prevent them from completing their degrees; and
  • When students have a positive bursary experience, they are more likely to reach out and support other young people, so the programme’s impact is felt far beyond individual recipients.

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