OpinionPREMIUM

HERMAN BEZUIDENHOUT: Match your trade policy with an insurance one

Far from being an overhead expense, comprehensive insurance enables growth

In global trade, opportunity and risk go hand in hand in a space where even a small disruption can derail operations for importers, exporters, and service providers alike, says the writer.Picture: 123rf.com
In global trade, opportunity and risk go hand in hand in a space where even a small disruption can derail operations for importers, exporters, and service providers alike, says the writer.Picture: 123rf.com

In the exhilarating world of global trade, opportunity and risk walk hand in hand. Every importer or exporter — be it a manufacturer, trader, investor or service provider — operates in a space where one small disruption can derail the entire operation.

South African businesses engaged in international markets often focus on price, exchange rates and delivery timelines. Yet many overlook a critical pillar of sustainability: comprehensive risk cover. When something goes wrong, the absence of appropriate insurance becomes painfully clear.

Today’s global trade landscape is more complex than ever. Businesses must have risk strategies that reflect the modern realities of extended supply chains, volatile geopolitics, cyberthreats and climate-related events.

Every cross-border transaction carries exposure. Goods can be damaged, delayed or stolen. Buyers may default or be prevented from paying due to political unrest or currency controls. Even service exports can be interrupted by regulatory shifts or infrastructure failures.

And that’s before factoring in larger systemic shocks — wars, pandemics, ransomware attacks or natural disasters. The interconnected nature of global trade means that a single failure can ripple across continents, disrupting operations, cash flow and client confidence.

Yet despite this reality, many businesses operate as though nothing will ever go wrong — until it does.

Take for example an exporter who ships R3m worth of goods to a client in an unstable region. Everything checks out: solid relationship, verified paperwork and regulatory clearance. But then, political unrest flares up. The buyer is unable — or unwilling — to pay.

Without export credit insurance, the exporter absorbs the full loss. These scenarios are not theoretical — they happen daily. Credit and political risk cover is designed to guard against precisely these events: nonpayment, expropriation, contract frustration and broader political upheaval.

It also gives businesses confidence to enter new or unfamiliar markets with a safety net in place. 

Now consider a container ship loaded with high-value electronics — rough seas damage half the cargo. Or worse — pirates intercept the ship, or the carrier declares general average, requiring cargo owners to pay a portion of recovery costs before their goods are released.

Without marine cargo insurance, businesses face a financial loss that could easily wipe out months of profits. Many companies mistakenly assume their freight forwarder or shipping line covers these risks. In reality, unless explicitly arranged, cargo may travel uninsured.

In the digital age, trade isn’t just about containers and contracts - it’s about data. Cyberthreats are no longer confined to banks or tech companies

Marine insurance covers physical damage, theft, and loss during transit — and is often essential for securing trade finance.

In the digital age, trade isn’t just about containers and contracts — it’s about data. Cyberthreats are no longer confined to banks or tech companies. Hackers have infiltrated supply chains, ports and logistics systems.

A phishing scam can divert millions of dollars in international payments. A ransomware attack can freeze shipping schedules and customs clearances. In maritime contexts, hackers can even tamper with navigation systems or disrupt port operations.

And yet fewer than half of small and medium businesses have proper cyberinsurance. Many don’t know what they’re covered for — or if they’re covered at all.

Cyberinsurance isn’t just a tech issue. It’s an operational and reputational safeguard, offering protection from business interruption, ransom payments, legal liabilities and customer notifications.

Far from being an overhead expense, comprehensive insurance enables growth. It builds credibility with funders and partners. It gives exporters the confidence to expand into new markets. And in some cases, it’s a prerequisite for securing financing or meeting international compliance standards.

The most resilient businesses don’t just insure what they can see — they cover the entire trade process: from pre-production to delivery to payment collection.

As South African businesses expand beyond traditional markets, they must ask:

  • Do I have marine cargo insurance for every shipment — or just some?
  • Have I assessed and covered my cybervulnerabilities?
  • Am I insured against foreign buyer defaults or political disruptions?
  • Do my policies align with my incoterms and contract obligations?

Getting these answers right doesn’t just reduce risk — it boosts competitiveness. Because in the world of global trade, it’s not just about what you ship or sell. It’s about what you’ve protected along the way.

Bezuidenhout is the founder of financial services provider BeztForex.co.za and the global trade AI platform Zynched.com

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