Porsche’s deliveries slumped further in the first three months of 2026, with sharp declines in key markets China and the US, as loses its shine across.
Global deliveries were down 15% in the first quarter at 60,991 vehicles, the German sports car maker said on Friday.
In China, once a major growth engine for the Stuttgart-based carmaker, deliveries fell by 21% amid stiff competition on pricing and technology from local brands.
Porsche reported a 10% drop in deliveries to North America, driven partly by the discontinuation of US tax incentives for electric vehicles, according to a company statement.
Its home market Germany was the only region that saw growth at 4%. Deliveries in the rest of Europe plunged 18%.
Porsche pivoted back to combustion engine models and delayed the launch of some all-electric vehicles last year as demand sagged, at a cost of €1.8bn (R34.51bn) to earnings.
New CEO Michael Leiters has pledged a turnaround with ruthless cost-cutting and new models.
The first-quarter figures, which were impacted by the discontinuation of Porsche’s combustion-engine 718 models and a strong prior-year period for the all-electric Macan, were “overall in line with our expectations”, board member for sales Matthias Becker said.
Reuters
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