Flexible, resilient, unstoppable. The 2022 AdFocus Awards celebrated the champions of the bounce back. These are the agencies that have demonstrated an ability to push against the challenges facing their businesses and show that they can find a way to come back stronger.
The most recent Financial Mail AdFocus publication examined how agencies are making up lost ground, dealing with load-shedding, the weakening rand and losing talent to immigration.
Operating in an environment of economic and political uncertainty, AdFocus unpacked the material impact these issues have had on the advertising industry and lead the conversation on how we can all be better equipped to tackle them head-on and bounce back – stronger than ever.
Click below to page through the full edition of AdFocus 2022 (zoom in or switch to full screen for ease of reading).
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