With so many self-care and beauty brands on the market, it becomes critical for marketers to understand how their brands resonate and grab the attention of the youth, who are the salary earners and consumers of tomorrow.
With this in mind, the 2024 Sunday Times GenNext Survey has announced the top 10 finalists across eight beauty categories out of 69 overall that will be announced on November 18, giving an insight as to which brands South Africa’s young people love. The category winners will be announced at the highly anticipated Sunday Times GenNext Awards taking place in Jourg on November 18.
The annual Sunday Times GenNext Survey, now in its 20th year, is conducted by Yellowwood and considered to be the leading barometer of what South Africa’s youth find on-trend and aspirational. The survey, conducted with 7,200 youths aged eight to 24, delivers insights that are valued by brand management and advertising and marketing professionals alike.
Here are the beauty category finalists, in alphabetical order:
Coolest Female Deodorants finalists: Avon, Dove, Garnier, Mitchum, Nivea, Oh So Heavenly, Playgirl, Shield, Shower to Shower and Yardley.
Coolest Male Deodorants finalists: Axe, Diesel, Dove, Hugo Boss, Mitchum, Nivea, Old Spice, Playboy, Shield and Status.
Coolest Feminine Hygiene Products finalists: Always, Avon, Femagene, GynaGuard, Kotex, Libresse, Lil-lets and StayFree.
Coolest Haircare Products finalists: Black Chic, Dark & Lovely, Dove, Easy Waves, L’Oréal, Organics Hair Care, Revlon, SofnFree, Sta-Sof-Fro and TRESemmé.
Coolest Make-Up Brands finalists: Avon, Black Opal, Fenty Beauty, Inuka, L’Oréal, MAC, Maybelline, Nivea, Pond’s and Revlon.
Coolest Skincare Products finalists: Avon, Dawn, Dove, Garnier, Gentle Magic, Ingram’s, L’Oréal, Nivea, Oh So Heavenly and Vaseline.
Coolest Shower Gel finalists: Dettol, Dove, Lifebuoy, Lux, Nivea, Oh So Heavenly, Protex, Sanex, Satiskin and Shower to Shower.
Coolest Soap Bars finalists: Dettol, Dove Baby Bar, Dove Beauty Bar, Gentle Magic, Johnson & Johnson, Lifebuoy, Lux, Oh So Heavenly Soap, Protex and Sunlight Bar Soap.
The Sunday Times GenNext Survey covers categories from the “coolest” coffee shops to telcos, cooldrinks to insurance products, entertainment and sport, and everything in between.
The results of the 2024 Sunday Times GenNext Survey will be published in the Sunday Times on November 24.
Click here for tickets to the Sunday Times GenNext Awards.
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