Discover the unique opportunities and challenges brands face in the township market by attending the free virtual launch of the 2024 Rogerwilco Township CX Report on November 20 at 10am.
This year’s report, the fourth annual edition, was developed in partnership with Field and Insights Africa, which conducted a survey of over 1,600 township residents across the country to understand the issues affecting their brand loyalty and purchasing decisions.
It provides marketers, advertisers and brand owners with invaluable insights into the key trends shaping consumer behaviour in SA’s townships, from the impact of counterfeit products to how township-based businesses are adapting to meet the evolving needs of their communities.
With counterfeit goods posing a serious threat to consumer and brand safety, the report delves into whom respondents hold accountable for product authenticity: spaza shop owners, government bodies, or brands themselves.
The report also highlights the growing influence of digital connectivity, with significant growth in township residents now shopping online. This presents a significant opportunity for brands to personalise their digital engagements with township consumers, who often feel underserved and misunderstood as many companies fail to tailor their online interactions and advertising to meet their specific needs.
Persistent service delivery challenges, such as inadequate water and electricity supply, continue to impact the daily lives of township residents. While the number of recorded protests has decreased, the report indicates that brands can foster loyalty by actively supporting community initiatives, including infrastructure development.
The report emphasises that township culture extends beyond geographic boundaries, influencing broader brand messaging. Brands that capture the authentic essence of township culture in their communications are likely to see stronger connections across all demographics.
To gain a deeper understanding of how brands can navigate these evolving dynamics and build meaningful relationships with township consumers, register to attend the free virtual launch of the 2024 Rogerwilco Township CX Report now.
This article was sponsored by Rogerwilco.
